Mastercard

By The Numbers

We worked with MasterCard's Chief Innovation Officer in an effort to have the tech industry view MasterCard not as a credit card company, but as a technology company. We combined illustration and 2D animation, original music, and stop motion video. This video has won 6 industry awards.

Credits

Art Direction: Jesse Burton

Illustration: Michael Lapp + BNO Designers

Animation: Michael Lapp + BNO animators

Music: Original score

Studio: Baldwin & Obenauf, Inc.

A whiteboard with text and illustrations about places in fiction where you can't use special items or tools. It shows a diagram of a TIE fighter from Star Wars labeled 'The Death Star' shooting lasers, a ring labeled 'Middle Earth', a trident labeled 'Atlantis', a dinosaur skull labeled 'Jurassic Park', and a cratered planet labeled 'Mars'. The main text reads: 'About the only places you can't use it' with some words highlighted in orange and bold.

Graphic billboard with two fists gripping each other's wrists on either side, pink and purple text in the center saying "Lady Gaga" with the phrase "not even" above and "has this much security" below, against a brick wall background.

A colorful professional sign with the message 'more than 210 countries & territories' against a brick wall background.

Whiteboard with text 'Our network is awesome' and a drawing of a flexing muscular arm wrapped around a globe, with a brick wall background.