Mastercard

Eureka

Mastercard teamed with Eureka to create a single payment solution designed to be used online, in stores and on your phone. Our team was tasked to develop an engaging video explaining the ease of use, how it works and the benefits it includes upon signing up.

Credits

Art Direction & Videography: Jesse Burton

Illustration: Michael Lapp + BNO Designers

Animation: Michael Lapp + BNO animators

Music: Original score

Studio: Baldwin & Obenauf, Inc.

A woman in a beige suit holding a sign that says 'Come on in! We're OPEN' in front of a white background.
A woman in a gray business suit stands next to a world map with orange shaded continents and red dots connected by yellow lines indicating travel routes.
Blurred image of two people interacting, overlayed with the text 'eureka! the easiest way to pay everywhere you shop.'
A woman in a light gray blazer speaking in front of a presentation slide with bullet points about improved fraud protection, improved conversions, and lower discount rate, in an indoor studio setting.