Deloitte

Creating a nine-part animated video series and a motion identity for Deloitte’s Marketing Beyond podcast that transformed complex workforce research into engaging visual stories.

The videos produced for this series amassed over 1M views on their YouTube page and currently ranks as some of their top 10 best performing videos as of 2026
Source: https://www.youtube.com/@DeloitteUS/videos

2025 Global Human Capital Trends

Credits

Creative Direction: Michael Lapp
Illustration: Michael Lapp, Ryan Hayes
Animation: Michael Lapp, Ryan Hayes
Music: Envato
Script: Greg Ward
Studio: Richter

Deloitte's annual Human Capital Trends report explores the changing relationship between people, technology, leadership, and organizational performance. The 2025 report, Turning Tensions into Triumphs, examined how organizations can navigate competing priorities such as stability versus agility, automation versus augmentation, and human outcomes versus business outcomes.

The Process

The challenge was translating a 122-page Human Capital Trends report and distilled the most prevalent themes into a nine-part video series designed to explain each trend and how Deloitte helps solve it. Then, we crafted a flexible motion identity for their Marketing Beyond podcast. Different formats, same goal: make complexity feel effortless.

The creative process began by distilling each report into its most essential ideas and identifying the central tension driving each topic.

Working closely with the content, I developed storyboards and visual concepts that transformed abstract ideas into accessible narratives. Because the subject matter relied heavily on research, statistics, and thought leadership, the focus shifted away from traditional corporate explainer techniques and toward metaphor-driven storytelling.

A consistent visual language was established across all nine videos to create continuity throughout the campaign while still giving each animation the flexibility to explore unique concepts such as:

• Human-AI Collaboration
• Organizational agility
• Worker motivation
• Performance management
• Workforce development
• Leadership transformation

The motion design process combined concept development, storyboarding, animation, typography, iconography, and information design to ensure each video simplified complex ideas without sacrificing the depth of the research.

The Challenge

The Solution

The final deliverable was a nine-video animated series that transformed Deloitte's annual research report into a more approachable and engaging multimedia experience. Nine fully produced videos—each one built, reviewed, and delivered in just one week for each video.

By converting lengthy reports into short, visually compelling narratives, the series expanded the accessibility of Deloitte's thought leadership and provided leaders with an easier way to engage with the report's key findings.

The project successfully translated complex workforce research into clear, memorable visual stories while maintaining consistency across multiple deliverables and preserving the credibility and authority associated with the Deloitte brand.

Deliverables:
• 9 animated videos
• 1 Podcast intro
• Storyboards
• Styleframes
• Motion design
• Animation
• Information design
• Visual storytelling

The Outcome

Deloitte also tasked us with creating the intro and outro for their Marketing Beyond podcast - hosted by Alan B. Hart, built around conversations and leading CMOs and innovators on strategy, leadership, tech, and business transformation.

Podcast

Create a motion identity that could sit comfortably across a broad range of topics—from AI to customer experience—while remaining elevated, clean, and unmistakably Deloitte.